Have you ever wondered if it is worth hiring a corporate event photographer to take photos of your company, for the congress you are organizing or for a fashion show of your new clothing brand?
This decision has had to be made by many people dealing with tight budgets. And I understand why you have asked yourself these questions because I also asked myself at the time of taking professional photos for my brand.
But in this article I want to show you why a professional event photographer is crucial if you want to reflect in a graphic and professional way that important event that you are preparing and that will be a reflection of the brand, of the company, and above all it will be your image that your potential customers will see.
First of all, we need to understand who is a professional photographer of corporate events?
Photographers and event photographers are professionals who have the necessary skills, equipment, and creativity to capture emotions, reactions, and great memories in high-pressure environments.
An event takes place in an environment where you have to give quick answers, where you have to adapt and be flexible because there are many changes that can occur during the event – light changes, change of space, number of people.
And if we talk about events, what are we really talking about? Well… it can be:
- Editorial Events
- Presentation of the awards
- Product launch
- Fashion shows
- Fairs and congresses
- Gala dinners, dinners to raise money
- Corporate private party
- A festival, street party
All of this, requires some professional photos that can be used in marketing, social media posting, website, or to promote future events.
Now you would probably ask me- Apart from it being a technically correct photo, what are other reasons to have a corporate photographer during your event? Here I tell you some of them:
Capture important moments to remember them
We all know that our memory is fragile. There are many things that we forget over time and although we think that we will always have them in mind, this is not the case and we forget them too quickly. Your guests, bosses, important people in the company, will love having these photos as a souvenir, to show what the company has achieved, what important things it has done and the people who have worked in it.
If you’re thinking of launching a new product, and you’re hosting the event to do it, you need perfecto photos. Professional-quality photos of your product will always be useful, especially for marketing your new product.
We spend more and more time on social media. We buy online, we meet people online, we learn online, we interact and meet new brands there too. If you do digital marketing, you already know that it is the very significant factor in business.
To stand out in social media, it is an obligation today to have professional, high-quality photos to differentiate yourself, attract attention and give a professional image of your company.
If the event you want to organize is going to be the future strategy for your marketing, the photos have to be very well done, creative and of excellent quality.
Corporate events usually have relevant guests, politicians, leaders, personalities, businessmen, special guests and celebrities and other prestigious guests.
It is a great idea to have professional corporate event photographs taken during the event to document the visit of these important people.
Hiring a professional corporate event photographer and also a documentary photographer who is dedicated to reporting can be a perfect way to lead your event to success. He not only takes beautiful photos, but above all, he tells stories.
A documentary photographer does not look at the photos from the perspective of the event, he looks at them from the perspective of the light, the moment and the composition. What matters most are the emotions that help viewers to feel the moment.
For a company it is essential to show the values and advantages that differentiate it from the competition. This way, a conference or event shows a more human face to your clients.
Don’t let bad photos destroy the effort you’ve put into putting together this important event in this spectacular venue.
If you would like to know more about what types of events I do and how I can help your company improve the brand or create photos that convey the importance of the event, DO NOT hesitate to look at the photos that stand out in my corporate photos section. I work in Barcelona and Madrid mostly. But I’m flexible so just ask 🙂
When can we start?